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"name": "Newsletters -> MP3",
"flow": [
{
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"version": 7,
"parameters": {
"account": 3087711
},
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{
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"module": "openai-gpt-3:CreateCompletion",
"version": 1,
"parameters": {
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},
"mapper": {
"model": "gpt-4-turbo-2024-04-09",
"top_p": "1",
"select": "chat",
"messages": [
{
"role": "system",
"content": "You are a helpful, intelligent writing assistant."
},
{
"role": "user",
"content": "Your job is to summarise email newsletters. Preserve details and all of the main/important points. Use spartan, casual language, and write as if you wre an assistant recounting the daily emails to your boss"
},
{
"role": "user",
"content": "Today I want to talk about a simple concept that I’m working on with today with a reputable agency. We’ve calculated it will add ~30% to their margins.\n\nNote: I don’t mean improve their margins by 30%. I mean literally take them from 20% profitability to 50%. Increasing their net income by 2.5X!\nProductization is one of the highest-ROI things you can do to crush it in the agency space, and it synergizes wonderfully with automation. Let’s dive in.\n\nWhat is productization?\nHere’s the simple explanation:\n\nMost agencies struggle with scope creep and variable COGS which eats up their margins.\nProjects can also get bloated and take much longer than anticipated, leading to poor client experience.\nProductization is when you provide the same, or very similar, deliverables every time you work with someone.\nThis solves a thousand problems you have right now—and another million you didn’t even know about!\nWhy productize?\nBecause it lets you reverse engineer your costs. You can determine your COGS ahead of time with reasonable accuracy.\nThis lets you staff easily and manage resources (software subscriptions, processes) based on output. I.e you know that for every X deliverables you need Y people and Z licenses.\nWhich ultimately lets you invest into streamlined systems that, once they ramp up, deliver the exact same client experience every time and thus let your business grow autonomously.\nStep-by-step guide to productizing your agency\nFirst, is your service one-time (i.e a template, a download, an info product) or ongoing (i.e a recurring service, a monthly call, a weekly ad campaign)? If it’s one-time: you’re going to do everything below just once. If ongoing, you’re going to define a time interval—say, weekly—where this repeats.\n\nFigure out your deliverables. For instance:\nIf you’re a lead gen agency, you might think your deliverable is “leads”. But it’s more nuanced than that. How do you deliver those leads? A daily email? A weekly report? A new entry into the client CRM? That’s your deliverable—something the client can see, feel, touch.\nIf you’re an advertising agency, you might think your deliverable is “ads”. But again, what is the client seeing? They’re getting calls, maybe, but what is your agency actually giving them on a week by week basis? Probably a report of some kind, and maybe a weekly call. Those are your deliverables.\nIf you’re an automation agency, you might think your deliverable is “systems”. But consider what that means to the client. What is a “system”? Realistically it’s probably a flow in Zapier, or Make.com, or some other no code tool. It’s also the video you record going over your system, the monthly call you have with them where you go over what you’ve built, and perhaps the emails that you send summarizing statistics.\nOnce you have your deliverables, ask yourself what needs to happen in order to create them. List all of the tasks that go into them. In order to deliver a report, for example, you need to generate one. In order to generate one, you need data on ad campaign performance. In order to get data on ad campaign performance, you need an ad campaign. In order to build an ad campaign, you need to create a keyword list, and write copy, and get creative. In order to do that.. etc etc.\nOnce you have your list of tasks, group them based on “job role”. If one job role can do all of them, that’s great. If you need multiple positions to cover all of them (more likely), then identify what those roles are.\nNow calculate how much it would cost you to have someone with that job role do that job. You could pay them a flat rate to do them, or perhaps figure out how many hours it might take each person and estimate hourly compensation through Google.\nAt this point you have a list of deliverables, the tasks that go into each deliverable, the job roles required to do each task, and how much time/energy/money each job role would spend in order to complete their duties. We’re almost done.\nAs a last step, estimate the internal cost of your “product”. Add up the flat fees and hourly rates you calculated earlier—you’ll get a number, say $1,000. All you do at this point is you divide this number by 1 - (whatever you want your gross profit margin to be) to get your price. For instance, if you wanted a gross profit margin of 80%, you’d divide $1,000 by (1-0.8), which would give you $5,000.\nUnless you’ve severely under-or-overestimated the cost to create your product, or chose a silly gross margin that’s unrealistic for agencies (say 95%), your resulting product price is probably somewhere in the middle of your competitors. Nice work!\n\nA real example: world-renowned PR company I work with\nI recently started working with a great PR company. They’ve worked with dozens of celebrities, huge companies, names you’ve heard of, but are currently struggling. Think ~1/4th of their all time high, and it’s all because of project bloat and the inevitable scope creep that comes with bespoke agencies.\n\nOne of their main deliverables is “earned media” spots—basically, they pitch journalists on exciting client projects and, if they ask the right way, a certain % of those journalists will take a story and write a full piece about it in a popular magazine.\n\nHow would you productize this PR service? Easy. Just follow the steps above.\n\nHow many earned media spots do we want per month? Let’s say 5.\nWhat’s a typical conversion rate? Let’s say 0.5% to be conservative.\nHow much outreach do we need in order to achieve 5, then? 1000 emails * 0.5% = 5 spots.\nWhat do we need in order to email 1,000 journalists per month?\nAn email platform ($100/mo)\nA lead source ($100/mo)\nA system to scrape them ($100/mo)\nSomeone to set up, write, and manage responses to the campaign (let’s call them a PR Specialist)\nHow much time and money would it cost for our PR Specialist to do this?\nPublicly available data shows this role at ~$30/hour.\nEstimating 5 hours to build the list: $30 x 5 = $150.\nEstimating 0.5 hours per day to manage responses, 20 days per month: $30 x 0.5 x 20 = $300.\nTotal internal cost to deliver our “product” is thus $300 + $150 = $450/month.\nDesired profit margins are 80%. $450/(1-0.80) = $2,250/month.\nWe’ll charge $2,250/month for our “Earned Media” product!\nThere’s more nuance than that, obviously. We have several services we provide alongside the placements—a weekly report, a weekly call, etc—and I left them out to keep this example straightforward. But the idea is the same: just define the deliverables, define the tasks that go into each, group them by job role, and figure out how much money they’ll cost you.\n\nVoila!"
},
{
"role": "assistant",
"content": "This blog post explores the concept of productization and its potential to significantly increase the profitability of an agency by reducing scope creep and variable costs. The author is collaborating with a reputable agency and predicts that productization will boost their margins from 20% to 50%, leading to a 2.5x increase in net income.\n\nProductization is defined as delivering consistent, standardized services, which helps control costs, streamline operations, and improve the client experience. The author explains that agencies often struggle with project delays and cost overruns, but productizing their services allows them to reverse engineer costs, accurately estimate resource needs, and create scalable, repeatable systems.\n\nSteps to productization include:\n\nDefining whether the service is one-time or ongoing.\nIdentifying key deliverables (e.g., reports, emails, or systems).\nListing the tasks needed to produce each deliverable.\nGrouping tasks by job roles and estimating the time and cost to complete each role.\nCalculating internal costs and setting pricing based on desired profit margins.\nThe blog provides a real-world example involving a PR company struggling with project bloat. By productizing their earned media service, the author demonstrates how to estimate costs, streamline processes, and set pricing to achieve an 80% profit margin.\n\nIn conclusion, productization offers agencies a powerful way to stabilize their services, optimize costs, and ultimately grow their business through automation and consistency."
},
{
"role": "user",
"content": "{{4.text}}"
}
],
"max_tokens": "600",
"temperature": "0.7",
"n_completions": "1",
"response_format": "text"
},
"metadata": {
"designer": {
"x": 300,
"y": 0,
"name": "Summarise Newsletter"
},
"restore": {
"expect": {
"stop": {
"mode": "chose"
},
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"label": "gpt-4-turbo-2024-04-09 (system)"
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],
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"content": "You are a helpful, intelligent writing assistant."
},
{
"role": "user",
"content": "Below is a list of email newsletter summaries. Consolidate these summaries as if you were recounting them to your boss."
},
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"role": "user",
"content": "{{9.Summary_Newsletters}}"
}
]
},
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"parameters": {
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},
"mapper": {
"input": "Hey, my name is Nick and it's nice to meet you.",
"model": "tts-1-hd",
"speed": "1",
"voice": "onyx",
"outputFilename": "openai-tts-output",
"response_format": "mp3"
},
"metadata": {
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"y": 0,
"name": "Generate Audio"
},
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"model": {
"mode": "chose",
"label": "tts-1-hd (system)"
},
"voice": {
"mode": "chose",
"label": "Onyx"
},
"response_format": {
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"label": "MP3"
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{
"name": "voice",
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"onyx",
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"shimmer"
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{
"name": "outputFilename",
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"label": "Output Filename"
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{
"name": "response_format",
"type": "select",
"label": "Response Format",
"validate": {
"enum": [
"mp3",
"opus",
"aac",
"flac"
]
}
},
{
"name": "speed",
"type": "number",
"label": "Speed",
"validate": {
"max": 4,
"min": 0.25
}
}
],
"advanced": true
}
},
{
"id": 2,
"module": "google-drive:uploadAFile",
"version": 4,
"parameters": {
"__IMTCONN__": 3087590
},
"mapper": {
"data": "{{1.outputAudio}}",
"select": "value",
"convert": false,
"filename": "{{1.outputFilename}}",
"folderId": "/1Ek7i4feEb6-tdqjYl2CQkcfCHpuHqc7G",
"destination": "drive"
},
"metadata": {
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"y": 0
},
"restore": {
"expect": {
"select": {
"label": "Select from the list"
},
"folderId": {
"mode": "chose",
"path": [
"Audio Automation"
]
},
"destination": {
"label": "My Drive"
}
},
"parameters": {
"__IMTCONN__": {
"data": {
"scoped": "true",
"connection": "google-restricted"
},
"label": "My Google Restricted connection (micheletorti5@gmail.com)"
}
}
},
"parameters": [
{
"name": "__IMTCONN__",
"type": "account:google-restricted",
"label": "Connection",
"required": true
}
],
"expect": [
{
"type": "hidden"
},
{
"name": "select",
"type": "select",
"label": "Enter a Folder ID",
"required": true,
"validate": {
"enum": [
"map",
"value"
]
}
},
{
"name": "title",
"type": "text",
"label": "New File Name"
},
{
"name": "filename",
"type": "text",
"label": "File Name",
"required": true
},
{
"name": "data",
"type": "buffer",
"label": "Data",
"required": true
},
{
"name": "convert",
"type": "boolean",
"label": "Convert a File",
"required": true
},
{
"name": "destination",
"type": "select",
"label": "New Drive Location",
"required": true,
"validate": {
"enum": [
"drive",
"share",
"team"
]
}
},
{
"name": "folderId",
"type": "folder",
"label": "New Folder Location",
"required": true
}
]
}
},
{
"id": 3,
"module": "google-drive:shareAFileFolder",
"version": 4,
"parameters": {
"__IMTCONN__": 3087590
},
"mapper": {
"file": "{{2.id}}",
"role": "reader",
"type": "anyone",
"select": "file",
"destination": "drive",
"allowFileDiscovery": false
},
"metadata": {
"designer": {
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"y": 0
},
"restore": {
"expect": {
"file": {
"mode": "edit",
"path": []
},
"role": {
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"label": "Reader"
},
"type": {
"mode": "chose",
"label": "Anyone"
},
"select": {
"label": "File"
},
"destination": {
"label": "My Drive"
},
"allowFileDiscovery": {
"mode": "chose"
}
},
"parameters": {
"__IMTCONN__": {
"data": {
"scoped": "true",
"connection": "google-restricted"
},
"label": "My Google Restricted connection (micheletorti5@gmail.com)"
}
}
},
"parameters": [
{
"name": "__IMTCONN__",
"type": "account:google-restricted",
"label": "Connection",
"required": true
}
],
"expect": [
{
"type": "hidden"
},
{
"name": "destination",
"type": "select",
"label": "Choose a Drive",
"required": true,
"validate": {
"enum": [
"drive",
"share",
"team"
]
}
},
{
"name": "select",
"type": "select",
"label": "Select",
"required": true,
"validate": {
"enum": [
"file",
"folder"
]
}
},
{
"name": "role",
"type": "select",
"label": "Role",
"required": true,
"validate": {
"enum": [
"owner",
"writer",
"commenter",
"reader"
]
}
},
{
"name": "type",
"type": "select",
"label": "Type",
"required": true,
"validate": {
"enum": [
"user",
"group",
"domain",
"anyone"
]
}
},
{
"mode": "edit",
"name": "file",
"type": "file",
"label": "File ID",
"required": true
},
{
"name": "allowFileDiscovery",
"type": "boolean",
"label": "Allow File Discovery",
"required": true
}
],
"interface": [
{
"name": "fileId",
"type": "text",
"label": "File ID"
},
{
"name": "kind",
"type": "text",
"label": "Kind"
},
{
"name": "id",
"type": "text",
"label": "Permission ID"
},
{
"name": "type",
"type": "text",
"label": "Type"
},
{
"name": "shareLink",
"type": "url",
"label": "Share Link"
},
{
"name": "emailAddress",
"type": "text",
"label": "Email Address"
},
{
"name": "domain",
"type": "text",
"label": "Domain"
},
{
"name": "role",
"type": "text",
"label": "Role"
},
{
"name": "allowFileDiscovery",
"type": "boolean",
"label": "Allow File Discovery"
},
{
"name": "displayName",
"type": "text",
"label": "Display Name"
},
{
"name": "photoLink",
"type": "text",
"label": "Photo Link"
},
{
"name": "expirationTime",
"type": "date",
"label": "Expiration Time"
},
{
"name": "teamDrivePermissionDetails",
"spec": {
"spec": [
{
"name": "teamDrivePermissionType",
"type": "text",
"label": "Team Drive Permission Type"
},
{
"name": "role",
"type": "text",
"label": "Role"
},
{
"name": "inheritedFrom",
"type": "text",
"label": "Inherited From"
},
{
"name": "inherited",
"type": "boolean",
"label": "Inherited"
}
],
"type": "collection"
},
"type": "array",
"label": "Team Drive Permission Details"
},
{
"name": "permissionDetails",
"spec": {
"spec": [
{
"name": "permissionType",
"type": "text",
"label": "Permission Type"
},
{
"name": "role",
"type": "text",
"label": "Role"
},
{
"name": "inheritedFrom",
"type": "text",
"label": "Inherited From"
},
{
"name": "inherited",
"type": "boolean",
"label": "Inherited"
}
],
"type": "collection"
},
"type": "array",
"label": "Permission Details"
},
{
"name": "deleted",
"type": "boolean",
"label": "Deleted"
},
{
"name": "pendingOwner",
"type": "boolean",
"label": "Pending Owner"
},
{
"name": "webContentLink",
"type": "url",
"label": "Web Content Link"
}
]
}
},
{
"id": 7,
"module": "email:ActionSendEmail",
"version": 7,
"parameters": {
"account": 3087907,
"saveAfterSent": false
},
"mapper": {
"cc": [],
"to": [
"michele.torti5@gmail.com"
],
"bcc": [],
"from": "",
"html": "Hi Michele,
\nYour newsletter summary can be dounf here: < a href=\"{{3.shareLink}}\">Summary
\nThank you,
\nMichele",
"sender": "",
"headers": [],
"replyTo": "",
"subject": "Your consolidated newsletter summary is ready!",
"priority": "normal",
"inReplyTo": "",
"references": [],
"attachments": [],
"contentType": "html"
},
"metadata": {
"designer": {
"x": 2400,
"y": 0
},
"restore": {
"expect": {
"cc": {
"mode": "chose"
},
"to": {
"mode": "chose",
"items": [
null
]
},
"bcc": {
"mode": "chose"
},
"priority": {
"label": "Normal"
},
"references": {
"mode": "chose"
},
"attachments": {
"mode": "chose"
},
"contentType": {
"label": "HTML"
}
},
"parameters": {
"account": {
"data": {
"scoped": "true",
"connection": "google-restricted"
},
"label": "My Google Restricted connection"
},
"saveAfterSent": {
"label": "No"
}
}
},
"parameters": [
{
"name": "account",
"type": "account:smtp,google-restricted,microsoft-smtp-imap",
"label": "Connection",
"required": true
},
{
"name": "saveAfterSent",
"type": "select",
"label": "Save message after sending",
"required": true,
"validate": {
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true,
false
]
}
}
],
"expect": [
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"name": "to",
"spec": {
"name": "value",
"type": "email",
"label": "Email address",
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},
"type": "array",
"label": "To",
"required": true
},
{
"name": "subject",
"type": "text",
"label": "Subject"
},
{
"name": "contentType",
"type": "select",
"label": "Content Type",
"required": true,
"validate": {
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}
},
{
"name": "attachments",
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"label": "File name",
"required": true,
"semantic": "file:name"
},
{
"name": "data",
"type": "buffer",
"label": "Data",
"required": true,
"semantic": "file:data"
},
{
"name": "cid",
"type": "text",
"label": "Content-ID"
}
],
"type": "array",
"label": "Attachments"
},
{
"name": "cc",
"spec": {
"name": "value",
"type": "email",
"label": "Email address"
},
"type": "array",
"label": "Copy recipient"
},
{
"name": "bcc",
"spec": {
"name": "value",
"type": "email",
"label": "Email address"
},
"type": "array",
"label": "Blind copy recipient"
},
{
"name": "from",
"type": "text",
"label": "From"
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{
"name": "sender",
"type": "text",
"label": "Sender"
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{
"name": "replyTo",
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{
"name": "inReplyTo",
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{
"name": "references",
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"type": "text",
"label": "Reference",
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},
"type": "array",
"label": "References"
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{
"name": "priority",
"type": "select",
"label": "Priority",
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}
},
{
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}
],
"type": "array",
"label": "Headers"
},
{
"name": "html",
"type": "text",
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}
]
}
}
],
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"scenario": {
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"maxErrors": 3,
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},
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},
"zone": "eu2.make.com"
}
}